iSWAM is open to beauty professionals, salon owners, distributors, media, and the general public who are passionate about beauty and wellness. Different ticket types are available for trade visitors and public visitors.

At iSWAM, you can expect to see product demonstrations, live workshops, expert seminars, new product launches, beauty competitions, and networking opportunities with industry leaders from over 30 countries.

EaSWAM stands for East Asia Beauty and Wellness Expo. It is the premier beauty event in East Asia, focusing on the unique needs and trends of the East Asian beauty market.

EaSWAM is specifically tailored for the East Asian market, featuring products, technologies, and trends that are most relevant to East Asian consumers. It also provides a platform for Eastern and Western beauty concepts to merge and innovate.